After 74 years of publishing, however, the newspaper (along with sister publication the South Eastern Times) was discontinued on 21 August 2020.
[4] The Pennant was founded by W. Erwin Thiele, who felt that a publication to service the town and local areas was needed after a "lack of communication from Mount Gambier and Naracoorte was evident".
[5] It was first published on Thursday, 25 July 1946,[6][7] leading with a story about plans to upgrade Penola's Memorial Hospital.
[5] Under the supervision of The Border Watch, it was published every Wednesday[8] and its head office (for local advertising and editorial content) was at 81 Commercial Street East, Mount Gambier.
The newspaper advertised itself as "Circulating extensively throughout the Penola District Council Area, embracing Kalangadoo, Coonawarra, Nangwarry, Comaum, Glenroy, Monbulla and Maaoupe; and the South-East generally.