In 1999, advertising industry veterans Ric Van Sickle, Clay Cooper, and Don Weaver left the "big agency" world to found Plan B as an on-demand, results-driven "Agency Alternative."
Plan B now has offices in Chicago, New Orleans, and San Francisco servicing a wide array of clients in diverse industries, ranging from automotive to health and fitness to technology and more.
[2] In May 2023, Plan B earned official B-Corp certification,[3] a designation from global nonprofit organization B Lab that measures a company's entire social and environmental impact.
In 2009, Plan B was the first agency to offer an inside look at the office with video chat webcams at their desks, allowing completely transparent communication.
[4][5] Plan B services a varied roster of clients, including McLaren Automotive, Keiser Fitness, Culligan Water, Atturo Tires, Loyola Medicine, Wilson, Hanesbrands, Jaguar NA, Volvo, Zip Water U.S., Tru Vue, Mather, S&C Electric, Kennicott Bros., Papermate, and Allied Van Lines.