Planet 24 is a television production company,[2] which produced The Big Breakfast and The Word for Channel 4.
[4] Bob Geldof and Tony Boland (television producer) founded Planet Pictures, which merged with 24 Hour Productions, headed by Charlie Parsons and Waheed, later Lord Alli.
Geldof and Parsons met with the BBC to pitch the program as a reality competition show.
As a result, Planet 24 had to change the title, and the show was originally produced as Expedition Robinson in Sweden in 1997 before its U.S. success in 2000.
When Geldof, Parsons, and Lord Alli sold Planet 24 to Carlton, they retained the rights to this program by transferring them to a new company named Castaway Television Productions.