Planogram

Planograms, also known as plano-grams, plan-o-grams, schematics, POGs or simply plans, are visual representations of a store's products or services on display.

According to the Merriam-Webster Dictionary, a planogram is "a schematic drawing or plan for displaying merchandise in a store so as to maximize sales.

"[1] The effectiveness of the planogram can be measured by the sales volume generated from the specific area being diagrammed.

A planogram defines the location and quantity of products to be placed on display, often with detailed specifications on the number of product facings and spacing; shelf layout, height, width, slant and depth and necessary or recommended chiller conditions (e.g. fresh meat versus white wine).

Research studies suggest that a product's relation to customer eye levels directly correlates to its sales.