[3][4] Initiated in 2012, the campaign has raised awareness and engaged people, cosmetic manufacturers and governing institutions on the issue of microbeads.
[12] The project has introduced a "Zero Plastic Inside" logo to incentivize and recognize manufacturers who use eco-friendly alternatives to microbeads in their products.
[13][14] Since 2016, Ocean Clean Wash aims to reduce synthetic fiber pollution by 80% in the coming years by stimulating and promoting innovative solutions to microfiber filters[15] and exerting pressure on clothing and washing machine manufacturers to develop products that prevent the flow of fibers to the water systems.
[16][17] The campaign has developed a new methodology and benchmark for fashion and textile brands to get their clothes tested for the amount of microfiber release whereby tested items will be assigned a label according to the release.
[27][28] The organisation also published teaching materials and conduct guest lecturers on plastic pollution in education institutes.