PlayAround was formed by Joel H. Martin, co-founder of American Multiple Industries,[1] the first Atari 2600 adult video game company.
PlayAround purchased the rights to American Multiple Industries's titles and released them as "double-enders" - extra-long cartridges that had a different game on each end.
PlayAround released additional titles unique from those picked up from American Multiple Industries, and made female versions of several of their games to try to tap into another market, which didn't work very well.
While the games' themes may be considered adult, the graphics are quite blocky and generally poor enough that it takes quite an imagination to see them as anything more than a novelty.
Another double-ended game was released in Europe called General Retreat/Westward Ho!, but due to the multiple complaints, negative impact and protests that Custer's Revenge got, it was never released in the U.S. and stayed on European markets.