BMG Sweden released it as the album's second single on 12 July 1999, featuring the non-album song "Good Thang" as its B-side.

As in the case with My Truth, "Play" was not serviced outside of Sweden due to a dispute between Robyn and her international label, RCA Records.

Lindström and Ekhé recorded Robyn's vocals and produced the track at Lifeline Studios in Stockholm, Sweden.

[3] Eric Broms photographed the single cover art, which features Robyn wearing a feather headpiece designed by Sebastian Wahl.

[7][8][9] The track was written by Robyn, Anders Bagge and Harry Sommerdahl, while Little Louie Vega and Kenny "Dope" Gonzalez of Masters at Work produced it.

[1][11] To promote the project in Sweden, Robyn hosted a live concert at My Truth's release party on 21 May 1999, in the department store NK in Stockholm, where she performed "Play" among other material from the album.

[14] Despite being released commercially, the promotion for "Play" did not include an accompanying music video, unlike "Electric" and the following single, "My Only Reason" (1999).