Play TV is an Irish late-night/early-morning phone-in quiz show produced by Telemedia InteracTV and broadcast by TV3 from May 2009 to March 2010.
The show was broadcast live every night of the week, Monday to Sunday, from 12:00am to 3:00am from InteracTV's headquarters in Budapest, Hungary.
Newspaper reports compared the controversy generated by Psychic Readings Live to Play TV, with one saying "it will remind TV3 of a past life".
[4] While the show was on air, viewers were encouraged to call a premium rate number in order to give solutions to puzzles being put to them by the presenters.
Mulhall, who had previously hosted IWW Wrestling as "Fiona Fox", presented the last show on the night of Friday, 5 March 2010.
[citation needed] On 21 September 2009, callers to Joe Duffy's Liveline complained about the phone charges and methods surrounding TV3's late night quiz show Play TV.
[8] On 25 September 2009 the Broadcasting Authority of Ireland met to review 20 complaints made to it by individuals in relation to Play TV.
As for other TV shows that provide prizes it stated; that the winner was selected at random sometime in the future, were a closing date/time was specifically given, this is not the case on PlayTV.
At the launch of TV3's Autumn (18 August 2010) schedule David McRedmond (CEO TV3) was interviewed by The Irish Times where he admitted mistakes had been made and thatPlay TV was axed not just due to falling audience figures but also to the bad press and the regulator's constant scrutiny of the show.
He still refused to apologize to viewers on behalf of TV3 again stating that "It was an essential part of getting us through the recession" regardless of what the BAI called a "misleading and unfair" programme.
For the Canadian version, viewers pay $2 (plus taxes) per call or per mobile text for a chance to give their answer on air.