[5] Virgin Media Ireland was reportedly put up for sale by its owner Liberty Global in June 2021.

By 1995, UTV decided not to partner up with Tullamore Beta and instead focused on its own channels being made available through digital television providers in Ireland.

By 1998, Canwest was already a major owner of television and radio stations across a number of territories including Canada, New Zealand and Australia.

In early 2001, the station officially launched threetext, the teletext service, much of the content from Thomas Crosbie Media.

Test transmissions of this service commenced in late 2000, but as early as 1999 limited programming content was provided.

On 16 January 2006, Canwest announced to TV3 staff, that it was selling its stake in the channel,[8] in an effort to reduce its debt.

Doughty Hanson & Co came together with Eircom to produce a consortium to establish Ireland's commercial digital terrestrial television subscription service then titled Onevision.

Following a tender process the BAI deemed the consortium unsuccessful despite Onevision planning to launch additional TV3 branded channels (3Today and 3XPOSÉ).

[14] By 2015, Doughty Hanson & Co confirmed it planned on selling the TV3 Group; as the holding company decided to abandon television broadcasting.

[15] Expanding its channel portfolio, Liberty Global went onto purchase UTV Ireland from ITV plc for €10 million.

By late 2017; Virgin Media Ireland confirmed it would rebrand its channel portfolio, however, this was delayed[17] until summer 2018.

[18] The streaming service was renamed "Virgin Media Play" in August 2024, as part of a wider rebrand for the TV network, launching in September.

[citation needed] According to an article printed in the Irish edition of The Sunday Times in August 2014, TV3 Group intended to launch TV3 HD on both UPC and Sky in 2015.

[citation needed] In 2012, TV3 Group's owners Doughty Hanson indicated their wishes to sell off the company in due course.

Speculation as to who would purchase the group continued into 2013 with Northern Ireland's UTV Media considered a major contender.

Meanwhile, UTV Media sold its TV broadcasting operations to ITV plc in February 2016 and renamed itself Wireless Group, seven months before being acquired by News UK.

[36][37][38][39] These reports were strengthened when Doughty Hanson confirmed it has scrapped plans for a sixth investment fund.

On 3 July 2015, it was announced that Doughty Hanson had sold TV3 to a Liberty Global company who operate UPC Ireland for €80 million.

The deal will need regulatory approval by Competition and Consumer Protection Commission as well as a media plurality test by the Department of Communications, Energy and Natural Resources.

[47] On 5 July 2015 The Sunday Business Post confirmed following an interview with TV3's CEO McRedmon that Liberty Global had shown interest in purchasing the TV3 Group since the previous year.