It borders to the north and east with Guayaquil Canton, on the west with Santa Elena Province, and to south with the Pacific Ocean.

Ethnic groups as of the Ecuadorian census of 2010:[2] The terrain at Playas canton is mostly plain, but to the north there are few hills like: It has a large coastline; the main beaches are located to the south.

The Ecuadorian sea provides Playas a great variety of fish and seafood that along with the tourism and pool shrimp sowing conform the main activities of its population.

Playas, being at 97 kilometers from Guayaquil, receives a large number of tourists from the province capital, as well as from the rest of Ecuador.

The canton receives tourism boost on the hot months from January to April, period of time known as "the beach season".