In addition to assisting players, they often have duties such as carrying flags, helping the sideline ball crew and playing matches with each other.
The idea came from Ronan Ramos Oliveira, who at the time was public relations director at Clube Atlético Mineiro.
[1] In club games children are usually members of youth teams or contest winners.
[2] Since 2002, World Cup or European Championship escorts are selected in a competition hosted by McDonald's, sponsor of the event.
For example, Ajax players walked out with their mothers on Mother's Day[6] and São Paulo FC players walked out with dogs to promote the adoption of stray dogs within São Paulo.