Playmation is a system of toys, wearables, and companion apps from Disney and Hasbro.

[1] The system is designed to keep kids active, replacing screens with pretend play.

[2] Players can receive missions through a companion app, and track scores and accomplishments.

The toy system launched in October 2015 with the Marvel Avengers collection.

[3] It is reported that much of the development team has been laid-off and that while the existing Avengers product line would continue to be sold through Christmas 2016 any further development is on hold.