Playtika Holding Corp. is an Israeli digital entertainment company specializing in the development and publication of mobile games.

[1] The company was founded in 2010 by Robert Antokol and Uri Shahak (son of former Chief of Staff of the Israel Defense Forces and Israeli Minister Amnon Lipkin-Shahak).

[6] Headquartered in Herzliya, Israel, the company has over three thousand employees in offices worldwide including Tel-Aviv, Belarus, Ukraine and Canada.

The fund plans to invest in Israeli mobile and Internet digital entertainment and consumer product companies.

In December 2018, the company took another step in its new diversification strategy with the acquisition of Berlin-based casual games studio, Wooga.

[18][19] Rovio later publicly responded on 20 January that their board of directors were made unaware of the offer and that shareholder and regulatory approvals would be needed.