The initial business was assembling Nintendo products outside Japan for the Brazilian market, competing directly with Tec Toy, the Sega representative in the country.

[4] The announcement of the fusion attained great attention on the media, considering that Playtronic was the first company in the world to produce Nintendo products outside Japan.

But even after the start of the sales, the Brazilian market has been dominated for a long time by smuggled (from China and Taiwan)[6] and local NES clones — one of the most successful being the Phantom System, manufactured by Gradiente itself.

But due to a long time cash flow problem,[8] Estrela sold 50% of its equity participation in Playtronic to Gradiente for $7.3 million, ending the joint venture.

[7] After 10 years of complete abandonment, Playtronic was acquired in 2013 by programmer Leandro Mattos, with the aim of preventing the Brazilian people from forgetting the brand.