Since 2018, Plaza Frontenac has been owned by a joint venture between Canada Pension Plan Investment Board and Brookfield Properties.

Crew, Gucci, Louis Vuitton, Lululemon Athletica, Alo Yoga, Golden Goose, Tecovas, Omega SA, David Yurman, Tiffany & Co., Tory Burch, Tumi, UNTUCKit, Vineyard Vines, and Williams Sonoma.

It is considered part of the "Mid-County" area, but borders "West County," which is known for its wealthy, second-ring suburbs and for attracting professional athletes and celebrities.

The property, prior to development, was owned for several decades by the famed Desloge family of St. Louis consisting of virgin, old-growth oak forest.

[10] Its location and development were chosen in part because of the affluent surrounding areas, for example Ladue, Frontenac, Town & Country, Kirkwood.

Facing competition from St. Louis Galleria, which opened in 1984 and was expanded in 1992, Plaza Frontenac's new owners hired Michael Mindlin and David Suttle, of Hellmuth, Obata, & Kassabaum, who developed a merchandising strategy for the re-positioning and renovation of Plaza Frontenac that resulted in a new mix of day spa, art theater, white-tablecloth restaurants (facing outward to create a whole new arrival experience) and home goods that retained the mature, affluent shopper, but also attracted a younger, more diverse customer.

The re-positioning was based on a new sense of hospitality that started a small revolution in shopping center design by creating a resort approach to modern retailing environments.

The design created a sense of relaxed hospitality, including landscaping (inside and out), new hardwood floors and paint, as well as furniture and fixtures, and LED lighting.

'"[12] By 2010, the property was owned by Davis Street Landing Company, which added two outparcel restaurants to the center, despite national economic conditions that were causing malls across the country to struggle.

The mall has also recently announced that jeweler David Yurman is joining the growing roster of upscale, national retailers.