Cashing in on the cartoon's success, the producer made an animated feature film in 2009, which generated a box office revenue of 79 million yuan (approx.

The show was also aired in India, South Korea, Malaysia, Singapore, Indonesia, Cambodia and North America.

Toon Express Group, a subsidiary of Alpha Animation and a Creative Power Entertaining's sister company,[2] owns the copyrights to the characters.

Based on the 530-episode television series, The Super Adventure stars the same characters but in a very different scenario with the goats joining forces with their old nemesis, Wolffy, to defeat their common archenemy – bacteria.

According to Beijing News, the weekend's revenue was well ahead of the previous record holder for domestic animation, Storm Rider Clash of the Evils – the adaptation of the Storm Riders comic brought in 25 million Yuan in two weeks when it was released the previous summer.

A manager of the Beijing-based Stellar International Cineplex said the movie theatre's biggest hall, which had been scheduled to screen Red Cliff II, was reassigned to show Pleasant Goat and Big Big Wolf: The Super Adventure in order to meet popular demand.

In 2010, Creative Power Entertaining Corporation (CPE) said that it had reached a television license broadcast agreement with Disney affiliate Buena Vista to air its products.

With this deal, the popular Chinese cartoon show for children will be aired on Disney channels in 52 countries and regions and in more than 10 different languages, marking a milestone for China's animation industry.

With the box office revenue of each film decreasing and Amazing Pleasant Goat only reaching 67.815 million yuan, CPE decided to slow down the yearly release.

Investment banker Francis Leung, who planned to buy Toon Express Group, expressed the potential to make Pleasant Goat a television show that would, as stated by The Wall Street Journal, "parallel the popularity of Mickey Mouse and Hello Kitty".

With this strategy, the wolf ancestor, Wu Dalang (Fitter), manages to get through, only to die after swallowing a huge rock covered in wool, mistaking it for a big sheep.

The main characters are depicted as school-aged goats that attend school under the tutelage of Slowy, the village elder.

Weslie and his friends are portrayed as playful primary school kids, each of whom has his/her own unique characteristic.

She likes fashion, is fixated on eating goats, and loves to hit Wolffy with her frying pan.

'Martial Wolf') Crazy Brother or Jolly (Chinese: 潇洒哥; pinyin: Xiāosǎ Gē; lit.

[3] A few episodes of this show had formerly aired in India on Hungama TV dubbed in Hindi as Kya Bakra Hai ("What a Goat").