Pleurophyllum criniferum is a species of flowering plant in the family Asteraceae that is endemic to the subantarctic islands of New Zealand.

Pleurophyllum criniferum is a large perennial herb, growing up to 2 m (6 ft 7 in) in height.

The leaves may grow to 1 metre (3 ft 3 in) or more in length and are diverse in shape, though usually oblong-ovate to lanceolate, the undersides covered by silky white hairs.

The flowers occur as 15–30 heads in elongated racemes with short and inconspicuous ray-florets and dark purple disk-florets.

[3] The plant is endemic to New Zealand’s subantarctic Antipodes, Auckland and Campbell Islands, where it is a striking component of the megaherb community.