Plexifilm was an independent DVD label and film production company co-founded by Gary Hustwit (formerly VP of Salon.com) and Sean Anderson (formerly Director of DVD Development of The Criterion Collection) in 2001.
[1] In late 2008, after the band Wilco heard of Plexifilm's interest in releasing a Blu-ray version of the Sam Jones documentary I Am Trying to Break Your Heart: A Film About Wilco, the band urged fans in emails and on television appearances to not buy the new version.
[2] Wilco's stance was that the cost does not substantiate any gained value for the money to their fans.
Plexifilm responded on their website that the quality of the transfer to Blu-ray is beneficial.
As of January 2024, I Am Trying to Break Your Heart has not had an official Blu-ray release.