is a pharmaceutical company based in Zagreb, Croatia that primarily manufactures and sells generic drugs.

[1] A team of Pliva's researchers, Gabrijela Kobrehel, Gorjana Radobolja-Lazarevski and Zrinka Tamburašev led by Dr. Slobodan Đokić, discovered azithromycin in 1980.

[4] In May 2004, the company received approval from the Food and Drug Administration to sell trospium chloride.

[5] In June 2005, the company received approval to sell a generic version of erythropoietin in Croatia.

[6] In November 2005, the company received approval from the Food and Drug Administration to sell a generic version of Azithromycin,[7] Citalopram,[8] and Ondansetron.