Ploom is a brand of tobacco heating devices that integrates aspects of both traditional and electronic cigarettes.

For their final thesis, they developed the design of an e-cigarette that would provide smokers with the nicotine they seek without the additional carcinogenic substances resulting from burning tobacco.

[2] Unable to find support from financial institutions, Ploom relied on private investors like Nicholas J. Pritzker[1] to launch their products.

[9] In 2016, Ploom was launched on the Japanese market[10] and then in other countries, including France,[11] Italy, South Korea[12] and Switzerland.

[13] The initial launch in Fukuoka, Japan, was so popular that shipments were suspended after a week due to a supply shortage.