The brand name was chosen by Stalin himself in April 1945,[1] when he gave the order that the first watches be ready for the 1st year of Victory celebration.

Based on a French design, the Pobeda's simple, 15-jewel movement was cost-effective, reliable, and easy to manufacture and maintain.

The Chistopol plant produced Chaika ("Чайка", Seagull), Druzhba ("Дружба", Friendship), Jantar ("Янтарь", Amber), Kama ("Кама", River Kama), Kolos ("Колос", Spike), Raduga ("Радуга", Rainbow), Rubin ("Рубин"), Saturn ("Сатурн"), Uran ("Уран"), and Vostok, which became the standard brand for the company.

Pobeda watches were sold across the Soviet Union and many other Warsaw Pact nations, and today they are ubiquitous in Eastern Europe and Central Asia.

Many Pobeda watches were created to commemorate special occasions, such as victories in battle, Party congresses, or space flights.