The publication covers portable and mobile gaming formats, including iPhone, iPad, Android, Nintendo Switch and others.

Steel Media has created many brand spin-offs, including the industry-facing PocketGamer.biz site and a series of conferences called Pocket Gamer Connects.

When the Apple iPhone arrived in June 2007, followed by the subsequent launches of the iPod Touch in September 2007 and the App Store in July 2008, it grew to increasingly dominate the editorial agenda.

[3] In May 2008, the magazine's circulation reached 700,000 copies, with a total audience of 1.5 million when including web and WAP readership, and syndication reviews to Vodafone live!

[8] Ten years later in May 2018, Steel Media Ltd expanded the international reach of PocketGamer.Biz by partnering with Maysalward in Jordan to launch a b2b Arabic-language mobile gaming site, PocketGamer.me.

[9] In October 2008, Pocket Gamer launched its first foreign edition aimed at consumers, PocketGamer.Fr,[10] providing news and reviews on mobile and iPhone apps to a French language audience.