Pointr is a startup company based in London specialized in indoor positioning and navigation utilising iBeacons, which are Bluetooth Low Energy devices formalised by Apple Inc. Pointr have created a GPS-like experience with true position and turn-by-turn navigation that is supported by most modern smartphones operating on both Android and iOS.

The features are provided through a software package (SDK) which aims to improve user experience whilst connecting the online and offline worlds.

The markets where the technology is most frequently used are retail, exhibition centres, airports and museums, but there are a number of uses in hospitals, warehouses, offices and entertainment venues as well.

Pointr raised its first round of angel funding in January 2015 and has grown steadily with its first customers in retail, warehouses, offices and libraries.

[2] Pointr are also supported by Level 39 (the Fintech Accelerator programme for Canary Wharf Group) and have installed their technology there to locate colleagues and assist new users navigating the venue.