Guoga bought the domain name PokerNews.com for $6,000, hired a couple of programmers to set up the site, and began publishing articles.

[2] As of 2011, PokerNews offered native language sites in Germany, France, Netherlands, Italy, Russia, Poland, Australia, China, Portugal, Japan, Norway, and more.

[3][4] Among PokerNews' editors and writers were, as of 2014, Giovanni Angioni, Jason Glatzer, Frank Op de Woerd, Mo Nuwwarah, Matthew Pitt, and Martin Harris.

PokerNews produces and provides live play-by-play updates and chip counts for publication on the World Series of Poker website, as well as on PokerNews.com.

[19][20] During the seven-hour interview, Lederer discussed the collapse of Full Tilt Poker, the board, the investors, Ray Bitar, Chris Ferguson, Phil Ivey, Black Friday, and more.

[22][23][24][25] Over the years, Guoga sold slices of iBus Media to the Stars Group, which has owned a majority of the company since at least 2017.