Polarn O. Pyret

[1] Polarn O. Pyret designs, produces and distributes baby and childrenswear, and operates a chain of shops in Europe and the US.

The brand gained media attention when one of their garments was worn by Prince George for his first official Christmas portrait in November 2014.

Nils and Karin Adamsson sold medical products alongside tobacco, which gave their business a certain legitimacy.

[9] The driving force behind the creation of Polarn O. Pyret in the mid 1970s were CEO Katarina af Klintberg and designer Gunilla Axen.

[16] Polarn O. Pyret has previously participated in fundraising for Children in Need by asking its customers to return outgrown clothes in exchange for store credit.