By utilizing characteristics such as painterly gesture, linear quality, and vibrant colors, as well as individual personality, humor, and fantasy, the Polish poster made the distinction between designer and artist less apparent.
Influenced by the vibrant colors of folk art, they combine printed slogans, often hand-lettered, with popular symbols, to create a concise metaphor.
[2] Before the Polish School of Posters, during the Stalin era, Socialist Realism was the only sanctioned aesthetic for the fine arts and design in Poland.
Due to the vetting process for the arts, artists couldn’t exhibit abstract or subjective work, but they were able to use symbolism, metaphor, and allusion to convey their ideas.
Critics experienced difficulty trying to find the common thread between these posters because of their individuality, but they tended to group them by their painterly gesture and linear style and traced their vibrant colors back to folk art.
In this environment of censorship and regulation, artists focused on the poster as a medium to express meaning and add color to the streets of post-war Poland.