Of doubtful virtue, declining amounts of content and substance can easily be compensated by giving news stories a sensationalistic twinge.
Sensationalism in the news can be traced back to the Muckrakers in 1905, they set out to reform journalism and public perception of injustices.
[4] Politainment may be a factor in party identification, mass-influencing voter's choices, it has thus become an indispensable tool in political campaigns and elections.
[6] From March 1933 to June 1944, Franklin Delano Roosevelt would address the nation roughly thirty times via radio, in what would become known as "fireside chats.
Though these chats were calculated and scripted, FDR spoke casually with simple language, and often called upon well known references to connect with audiences.
[9] Ever since Saturday Night Live debuted in the fall of 1975, it earned fans' trust in part by speaking truth to power.
Many scholars ask, what happens when entertainment becomes not just a tool to engage and communicate, as it has in the past, but the defining and driving component of a contest to win an office that also involves making substantial decisions about domestic and international affairs?
Although in Peru, TikTok may not have been as successful as politicians had hoped, their use of the platform demonstrated a cultural shift in how politainment is used to reach audiences of many ages.
In Mexico, politainment has emerged on YouTube as an accessible avenue for journalists and the public to discuss politics in new ways outside of the mainstream media.