The field includes campaign management and consulting, advertisement creation/purchasing, grassroots politics, opposition research, issue advocacy, lobbying, fundraising, and polling.
Candidates began to hire their own staff to manage strategic decisions, fundraise, and handle the day-to-day campaign activities.
However, eventually public relations firms specializing in political campaigns began to surface during the 1950s and 60s.
Today, political managers specialize in a wide range of consulting areas including strategy, polling, direct mail, fundraising, web design, lobbying, and get out the vote efforts.
[4] Currently, only The George Washington University offers an online Master's degree in Political Management.