Pollara Strategic Insights is a Canadian public opinion and market research firm.
[1] Founded as Insight Canada Research in 1985 by Chairman Michael Marzolini, the company name was changed in 1997 to Pollara.
[2] Pollara was the pollster to the Liberal Party of Canada in its majority government winning election campaigns in 1993, 1997 and 2000.
Pollara has been frequently cited by Canadian media on the public opinions of Canadians with regard to socioeconomic, healthcare, mental health, foreign affairs and political issues for decades.
[3][4][5][6][7] Pollara is a member of the Canadian Research Insights Council (CRIC).