Pollard is named for a family of early settlers who operated a general store that became home to the town's post office in 1876.

The post office briefly moved to the nearby Tucker plantation and became known as "Advance," but was eventually restored to Pollard.

[5] The town is located at the intersection of U.S. Route 62 and Arkansas Highway 139, northwest of Piggott, and a few miles south of the Arkansas-Missouri state line.

The picnic includes various events, such as beauty contests, gospel and country singing, Bingo, a ring toss, a men's softball tournament, swings for children, a bubble gum blowing contest, and awards for oldest male, female, and visitor traveling furthest.

A benefit auction is also held during the day in which items donated from various businesses and individuals in the community are bid upon.

Cash prizes and a handmade quilt made by ladies in the community are raffled at the end of the day's events.