Polson (brand)

At its peak, it was producing up to 5 tons of butter every day and to meet the demands of the forces as a result of which a new factory office was started in Bombay.

This is the reason why a rival brand Amul's butter made of fresh cream flopped in the market because consumers were too used to Polson's taste.

Due to the monopoly it had established with government support, farmers were unable to sell their milk to any other vendor in the market.

Sardar Vallabhbhai Patel, who had been toying with the idea of opening a cooperative society since 1942, finally initiated a co-operative movement with the farmers in 1946.

[5] With this decline in dairy operations, Polson was bought out by its main promoters, Shushila and Jagdish Amol Kapadia who then diverted the business towards vegetable tanning extracts, dyes and pigments for leather production[6][7] from the 1970s.