Ponca Jazz Records is a jazz record label founded by Hilde Hefte in Kristiansand, Norway in 2004.
Hefte had an idea of releasing the Rolf Søder recording Jargong Vålereng' with Egil Kapstad as composer, arranger and band leader.
This idea evolved and eventually she started the label Ponca Jazz, and Jargong Vålereng' was released as an album in 2004.
There after many artists showed interest, and a series of albums was released in 2005.
This was interesting, and lead to a faster growth, and allowed Ponca Jazz Records to become one of the major jazz labels in Norway.