Poni Hoax first drew attention in 2006 with its debut self-titled album, produced by Joakim on his label Tigersushi.

The album cover features a nude woman with an owl, which was censored for one iTunes release by darkening the original photograph.

The band is heralded for its unique sound that comes from having two keyboardists, Arnaud Roulin and Laurent Bardainne, combined with a more traditional pop/rock rhythmic provided by Nicolas Villebrun on guitar, and Vincent Taeger on drums and percussion.

Some compared the electro energy of Daft Punk, a few notes of Bowie, and Ian Curtis to the voice of Nicolas Ker (to whom he takes strong influence), plus a dash of David Byrne-esque funk in the instrumentation.

"Faces in the Water," the 13-minute conclusion to the album, received mixed consumer reviews from places like iTunes and Amazon, some considering it boring and unnecessary, and some considering it a breath of fresh air.

The single "Antibodies" quickly became a radio hit and the controversial music video clip directed by Danakil received an award.