The film, loosely based on A. J. Cronin's novel Beyond This Place, was released on 24 November and became a box office success.

When both he and his sister were children, their father Veerayya used to work as a manager at a mill, owned by Purushotham.

Veerayya is framed by them and is sentenced to life imprisonment leaving his children completely helpless.

He hired Mullapudi Venkata Ramana to write the story taking a basic plot point from the novel while Ranganayakamma provided the dialogues.

Though the film was predominantly shot in black-and-white, the "Nee Jilugu Paita" song sequence alone was in colour.

[3] Griddaluru Gopalrao of Zamin Ryot, in his review dated 1 December 1967, criticised the film for its poor direction and performances.