[1][2] Poornima is related to the owners of fashion retail brand Naidu Hall, and initially began her career by working with the family business and designing outfits for friends.
After getting married, Poornima resettled in Erode, where she learnt more about handwoven sarees, which she was keen to pass on to Naidu Hall's collections.
[4] The film depicted the tale of slave labourers in the Indian hill country from the 1930s, prompting Poornima to work on get the aesthetics correct.
[8] She has regularly worked with Jyothika since her comeback to Tamil films, collaborating with her in 36 Vayadhinile (2015), Magalir Mattum (2017) and Naachiyaar (2018).
[9] She also notably worked on reimagining Madhavan's appearance in Irudhi Suttru (2006) and Rajkiran's look in Dhanush's Pa Paandi (2017).