After Prevue's parent company, United Video Satellite Group, acquired the entertainment magazine TV Guide in 1998 (UVSG would in turn, be acquired by Gemstar the following year), the service was relaunched as TV Guide Channel (later TV Guide Network), which now featured full-length programs dealing with the entertainment industry, including news magazines and reality shows, along with red carpet coverage from major award shows.

Following the acquisition of TV Guide Network by Lionsgate in 2009, its programming began to shift towards a general entertainment format with reruns of dramas and sitcoms.

At the same time, as its original purpose grew obsolete because of the integrated program guides offered by digital television platforms, the network began to downplay and phase out its program listings service; as of June 2014, none of the network's carriage contracts require the display of the listings, and they were excluded entirely from its high-definition simulcast.

Now under the latter's management, it was merged into Viacom's existing cable unit with corresponding job losses due to redundancies.

As mentioned above, original programming for the channel was cut after 2020 as the newly merged ViacomCBS (now Paramount Global) focused on their more high-profile brands.