Pop Etc (album)

POP ETC's vie for commercial radio appeal ends up feeling like watching your little brother come home from his first year of college trying on an overexcited new style, complete with awkward slang and ill-fitting fashions.

"[3] At Beats Per Minute, Rob Hakimian wrote: "Unfortunately, instead of putting together an interesting mix of influences, POP ETC have ended up with a set of songs that remain squarely within a basic structure based around looping electronics and obvious vocal hooks.

Taken at face value there are a number of songs that are undeniable ear worms, mainly due to Chu's ability to consistently come up with catchy vocal melodies, but also because these songs are packed with large and colorful melodies.

"[5] Writing for Under the Radar, critic Ryan Hamm gave the release a 5 out of 10, explaining: "Instead of guitars, spacey drums and echoing harmonies, POP ETC features groove-y synths, drum machines, and lots of Auto-Tune.

The songs tend to be pale imitations of real pop and R&B, sounding a bit arch and ironic instead of sincere and believable.