The franchise was founded in Los Angeles, but eventually expanded to other major American cities such as San Francisco and New York, and to Canada.
[3] Jennifer Williams stated that its fitness regimen was inspired by ballet techniques, and it was compared to the "Lotte Berk" method of dance-based workouts.
The studios played popular music from genres such as indie, pop, hip hop, and EDM, and unlike many dance fitness centres, it did not censor explicit songs.
[11] Pop Physique's marketing campaign focused on cultivating a strong social media presence, as well as word-of-mouth and billboard advertisement.
[15] The franchise received considerable media attention for its celebrity clientele and its association with athleisure and hipster subculture, and was featured by publications such as Harper's Bazaar, People, Huffington Post, and the Los Angeles Times.
[19] Following the abrupt and unannounced closure of several locations across the United States, the company received complaints from customers who had already purchased packages for future classes, and were unable to get refunds.
[21] Several notable celebrities endorsed Pop Physique, such as Brie Larson,[22] Haim, Diane Kruger, Mindy Kaling, Selena Gomez, Kathryn Hahn, and Vanessa Hudgens.