Athleisure

Athleisure outfits can include tracksuits, sports jackets, hoodies, yoga pants, tights, sneakers, flats, Birkenstocks, uggs, leggings and shorts[2] that look like athletic wear or pair well with it.

[11] Technological advances in textiles innovation have brought improvements in functionality, such that modern garments and footwear have become more breathable, lightweight, stretchy, versatile, comfortable, fashionable, durable, and waterproof.

Some fashion brands that had previously made streetwear or suits pivoted to items like hoodies and jogging trousers, since many people were quarantined at home and wanted comfortable clothing that would still look stylish for virtual meetings.

This emerging trend focuses on versatile designs that offer both performance and sensuality, catering to modern lifestyles that demand multi-functional and inclusive apparel.

Athlingerie takes this a step further, integrating delicate fabrics, lace, and form-fitting silhouettes traditionally associated with lingerie into the technical and performance-driven designs of athletic wear.

[15] Designers like Alexander Wang, Victoria Beckham, and Yotam Solomon incorporated similar elements in their early explorations of functional luxury, blending style with wearability[16] (The New York Times, 2016).

The trend reflects shifts in consumer behavior toward adaptable, body-positive fashion that transitions seamlessly from fitness routines to casual or intimate settings.

Major fashion players like Nike, known for its innovations in activewear, faced criticism for failing to meet market expectations for adaptability and inclusivity (Defector, 2023).

[17] The rise of athlingerie underscores a demand for clothing that combines innovation, aesthetic appeal, and practicality, areas where both small and large brands have had varying degrees of success.Reports in USA Today and The Wall Street Journal in 2015 described the athleisure market as growing, displacing typical workwear styles, and cutting in to sales of jeans, with a market size in 2014 of US$35 billion, representing an 8% increase from the previous year.

[21] The athleisure market has experienced a surge in competition due to the influx of big-box retailers such as Walmart and Target, as well as fast fashion brands offering similar products at more affordable prices.

"[24] Scientific advancements have led to the rise of new modern technical fibers being developed and used to make athleisure more resistant to wear and tear, water, grease, and stains as well as to enable greater odor reduction, sweat-wicking, and stretchability to conform to the human body's shape.

Windbreakers and leggings are athleisure fashion trends.
A rack of jogger pants in a shopping mall store. The sign above them reads "Drape Jogger Pants: $199. Flattering drape in casual look". Next to them is a row of plaid pajama pants.
Joggers being sold as fancy pants, alongside plaid pajama pants, at a Uniqlo store in Hong Kong in 2021.
Athleisure clothing frequently uses accents of brightly-colored fabric acting as a stark contrast against a dark background, as shown here with a person wearing Lululemon 's groove pants .
A woman wearing sports bra and boyshorts , which were conventionally women's sportswear , but are now also worn as casual or athleisure by women across North American society.