It was filmed in 2005 at one of London's largest multiplex cinemas, Odeon Greenwich formally the UCI Filmworks.

Too insecure to approach the girl of his dreams, Danny takes a job at his local movie house where she works, only to learn his first day is her last.

After his initial efforts to woo her fail, he resorts to drastic measures by enlisting the help of the chief projectionist, a man who no longer knows the difference between the real and the film worlds.

Paul Newman's blog review pointed to a positive aspect of the film, in that it doesn't follow the typical Hollywood format, but "feels more like an indy comedy.

"[2] The film makes use of manga-style artwork and comic strips by United Kingdom resident Original English-language manga artist Sonia Leong of Sweatdrop Studios.