It was the fastest-selling debut album in UK chart history at the time of release, selling over 300,000 copies in its first week.

[4] The album drew comparisons to Steps and S Club 7, two other co-ed British pop groups popular in the late 1990s and early 2000s.

The album's opening track is lead single "Pure and Simple", co-written by Betty Boo and originally recorded by Girl Thing.

[4] "Pure and Simple" was inspired by and compared to 1990s girl group All Saints,[4][7] receiving comparisons to their breakthrough single "Never Ever".

Ian Youngs of BBC suggested that "apart from a few modern beats in the background, this album could have been recorded at any time in the last four decades by any photogenic, teen-aimed group who are in it more for the stardom than the musical credibility.

"[8] In another review for BBC, Natalie Cassidy gave the album a "thumb ups," commenting that it "never tries to be too complicated or pretentious.

"[6] The Guardian unfavorably compared the album to Stock Aitken Waterman, suggesting that Hear'Say were stuck in the late 1980s.

[6] The Independent wrote, "Heaven knows, there's precious little musical interest to be found on the quintet's debut album.