Popular Photography, formerly known as Popular Photography & Imaging, also called Pop Photo, is a monthly American consumer website and former magazine that at one time had the largest circulation of any imaging magazine, with an editorial staff twice the size of its nearest competitor.
[3] One of its most well-known editors was American photographer and writer Norman Rothschild, whom Edward Steichen once called "the man who makes rainbows.
It was based in New York City[5] and owned by a number of companies during its lifetime, including Ziff Davis.
[6][7][8] Diamandis was purchased by Hachette Filipacchi Media U.S. in 1988 which subsequently sold the magazine to Bonnier Corporation in 2009.
[10] In early March 2017, the magazine folded, owing to declining advertising revenues from the consumer-camera industry.