[3] Popworld began in 2000 as a website founded by pop mogul Simon Fuller, and the accompanying show (first transmitted daily at teatime on E4) was originally intended for a pre-adolescent audience.

Since its inception, the show gradually grew more and more dry and sarcastic,[1] with singers and bands being subtly, and by 2004 more overtly, mocked.

[5] By the end of Amstell and Oliver's tenure on the show, it had gained a cult following as the alternative to limitlessly enthusiastic programmes such as Top of the Pops.

[2][4] Notable events that occurred during their tenure included openly gay Amstell coming on to homophobic reggae star Beenie Man,[1][6] and Britney Spears walking out of an interview in tears.

After only a week, it was axed due to selling only 7% of its newsagent allocation, despite a £1.49 cover price and a wide promotional campaign.