Portrait of Britain

[3] The 100 winning portraits are displayed on JCDecaux's digital screens across Britain throughout the month of January.

[4] Since 2018, an eponymously titled book has been published with 200 of the shortlisted portraits from each year.

The competition's subject is the diversity of British people[3] "and the way their narratives reflect its widely unstable political and social landscape.

[4][6] It is open to anyone to enter but photographs must have been taken within the previous six years and "depict subjects living in the UK (England, Scotland, Wales & Northern Ireland) at the time of the photograph.

"[7] The 100 winning portraits are displayed on the outdoor advertising company JCDecaux's digital screens located in railway stations, shopping centres, bus stops and high streets.