The single's video was directed by Irish director Aoife McArdle,[6] one of three short films she made for the album.

[7][8] Asked about the dramatic change in direction, McMorrow admitted that he consciously sought to move away from the sound of his debut, and had no interest in repeating himself.

At Alternative Press, Mischa Pearlman rated the album four stars, writing that "his half-raspy, half-angelic vocals repeat in icy desperation", and this "makes you want to freeze to death.

"[13] In addition, Pearlman noting that on the album he "demonstrates both his versatility and magnificence by wrapping his voice around 10 delicate but different songs.

"[13] On January 10, Tony Clayton-Lea of The Irish Times described "McMorrow's falsetto voice, which is used to such good effect that you're sometimes left almost breathless" and wondered if it marked "an album of the Year so early into 2014".