Postcard Records is a Scottish, Glasgow-based independent record label founded by Alan Horne in 1979, as a vehicle for releases by Orange Juice and Josef K.[1] The label's motto was "The Sound of Young Scotland",[1] a parody/tribute to the Motown motto; its logo featured a cartoon cat beating a drum.
The label's first release, in spring 1980, was Orange Juice's, "Falling and Laughing",[1] which was jointly financed by Horne and band members Edwyn Collins and bass guitarist David McClymont.
[1] In 1984 Horne then started a new label as part of a deal with London Records, called Swamplands, releasing a handful of singles before folding.
The label was profiled in depth in 2015 documentary film, Big Gold Dream, and the 2014 book by Simon Goddard, Simply Thrilled: The Preposterous Story of Postcard Records, although both concentrate largely on the original 1980-81 era of the label, and Alan Horne declined to be involved in either endeavour.
The box contained re-pressed versions of the two original 1990s LPs along with a new third double LP of unreleased live and studio material, a 10" of other recordings, along with the aforementioned book, and a handmade screenprint.