Further to this, the postcode has been used by organisations for other applications including government statistics, marketing, calculation of car and household insurance premiums and credit referencing.
There is a movement in the Royal Borough of Windsor and Maidenhead to change the first two characters of their postcodes from SL to WM for vanity, so as not to be associated with Slough.
[4] A businessman in Ilford wishes to have the postcode district of IG1 changed to E19 as he claims customers do not realise his business is based in Greater London.[5][importance?]
[7] Under this policy residents of the Wirral Peninsula had their postcodes changed from the L (Liverpool) to CH (Chester) group when a new sorting office was opened.
This has led to British Sky Broadcasting subscribers receiving the wrong BBC and ITV regions, and newly licensed radio amateurs being given incorrect call signs.