Pound Foolish: Exposing the Dark Side of the Personal Finance Industry is a 2012 book by Helaine Olen.

In it Olen critiques the industry and the rise of "financial gurus".

A review of Pound Foolish by The Economist, although critical of the book's lack of an international perspective, found it an "excellent book, a contemptuous exposé of the American personal-finance industry.

"[2] The New York Times called it "a realistic and readable book", noted the "inclusion of many women's voices", and the book's criticism of "financial gurus".

[3] Pound Foolish has also been reviewed by CBSN,[4] Kirkus Reviews,[5] the Journal of Financial Planning,[6] Publishers Weekly,[7] USA Today,[8] The Denver Post,[9] Booklist,[10] and Choice.