The conference included performances from featured artists, keynote speakers, panels, showcases, the Mixshow Power Summit Awards, meet-and-greets and other activities.
[5] The event, held in late September to early October, attracted several thousand attendees, disc jockeys and artists including Jay-Z,[6] Eminem, Kanye West, Pharrell, 50 Cent,[7][8] Alicia Keys, Nas, Lil Wayne, Snoop Dogg, Pitbull, Timbaland, T.I.,[9] Common, Ludacris, Busta Rhymes, Wyclef Jean, Queen Latifah, RZA, Young Jeezy, Lil Jon and others.
[5] Keynote speakers included industry veterans such as Def Jam Recordings president Kevin Liles and Warner Music Group chairman Lyor Cohen.
[10][11] The conference also showcased various movie premiers including Taxi[12] and 8 Mile,[13] and DVD launches for films such as 2 Fast 2 Furious and the Scarface Anniversary.
[14] The annual event was held in various locations over the years including Florida, Nevada, Puerto Rico, Bahamas, and Dominican Republic.