[1] Power Unlimited started in June 1993 in Bjørn Bruinsma's basement as a new label of VNU Business Publications.

Power Unlimited has expanded to other activities, organizing an annual gaming event since 2003, and hosting the television show Gamekings.

Although several games have received scores high in the 90s, only twenty-two have been given a perfect 100: these are Escape From CyberCity, Mortal Kombat 2, Mortal Kombat 3, Mortal Kombat Trilogy, Sentinel Returns, Art of Fighting 2, Tekken, NBA Jam, Vampire Hunter, Gran Turismo 2, Super Mario Galaxy, Grand Theft Auto IV, LittleBigPlanet, Uncharted 2: Among Thieves, World of Warcraft: Cataclysm, Fallout 3 ,[4] Grand Theft Auto V,[5] The Legend of Zelda: Breath of the Wild,[6] Super Smash Bros.

In the above case, the game was rewarded a score of 99, 1 point higher than The Legend of Zelda: Twilight Princess which was, according to the editor in question, extremely overrated.

For example: to most screenshots of featured games jokes and oneliners are added by Final Editor Ed Wiggemans.

He was responsible for negotiating with legal and grey-area game importers, advertising and production, before VNU Media decided it was good enough to publish internally.